During the college admissions process, you may come across many supplement essays. The most challenging one is the “why” essay. Generally, these college essay prompt asks, “Why do you want to attend our school” or “why do you want to study this specific major?”

(Rather watch a video instead? Check out Senior College Admissions Counselor Zach’s video on How to Write the “Why Major” and “Why College” Essays!)

What Do College Admissions Officers Want to See in a “Why College” Essays?

It depends on the specific college or the specific program you are applying to. When you respond to the “why college” essay, you want to address the reasons that you’re drawn to that college. Essentially, you’d share what you find unique and different about that particular university.

Think of the “why college” essay like a love letter. There are thousands of colleges out there you can apply to, but what makes this college THE ONE? A good “why college” essay is based on in-depth research. You really have to do your homework! Don’t just jot down the first few things you see on the college’s website. Dig deep. What are some of the opportunities that this university offers that draw you in? How do you find yourself fitting perfectly into the campus culture? Why is this college the best fit for you academically or socially? What are some of your personal goals and values that can only be achieved at this school?

Just like any love letter, you want the reader to feel special. The why essay should not feel generic. The easiest way to check if your why essay is too general is to substitute the name. If you can replace “College A” with “College B” in your essay and it still reads fine, then you need to rewrite and be more specific.

What about a “Why Major” Essay?

The “why major” essay is specific to what you are hoping to accomplish or what career path you hope to be on in the future. Not every high school student knows exactly what they want to do. That’s perfectly normal. For those who are undecided or those who have several interests, be as clear as possible on what you are trying to achieve. What drives you to this set of majors? What do you hope to explore within this particular program?

For those who have a better idea of what they want to do, you’d want to research the resources that this major (or program) offers. What classes are available? Why do you find them intriguing? What research opportunities are offered? What facilities and labs will you be able to utilize? What professors would you study or research under? You want to demonstrate that you’ve really looked into this program, and only this major/program at this school can offer you the unique chance to achieve your goals.

How to Write a Good Why Essay?

Be specific! The more focused you are on expressing what attracts you, the better. The why essay is as much about you as it is about the school (or program or major). Don’t rely on samples or templates that are out there. You may want to talk to friends or alum who went to this college, but what they tell you to write might not make good content.

This really needs to be about you. Think about it from the admissions officer’s perspective. They are reviewing thousands and thousands of applications. You don’t want to sound like just any average joe. You don’t want your love letter to this school/program/major to sound generic. You want it to be unique. You want it to be authentic and specific. You want your own voice to come out. Most importantly, you want your why essay to supplement your personal statement.

A good why essay should provide another dimension to who you are. You shouldn’t repeat information that’s already in the activity section or your personal statement. Ultimately, a good why essay shares why this college is a good fit for you while allowing the college admissions officers to get to know more about you.

Sounds Great! How Do I Get Started?

One way to get started on your why essay is to ask – “What did you enjoy doing?” You want to reflect on what you’ve done thus far. Think back on your high school years and what you have accomplished so far. What are the ways you can continue excelling at the college level? How can this college help you grow?

For example, if you have been involved in certain charity work and you love it, look for opportunities on this college campus that will allow you to explore this. What are the ways this college or program will help you expand this experience? If you have started a particular research at the high school level, you will have access to more resources, better tools, and professors that can help you to further your research. It may lead to jobs and future career paths.

Another way is to visit the college. Check out research opportunities online. Walk around the campus. Join a virtual information session. Schedule informational interviews with alumni. Essentially, use all the possible resources to learn more about this college. This can help you convey why you are drawn to this school with detailed examples and reasons.

The key point to remember as you write your why essay: you want this college (or major) to do as much for you as you can for it.

Need professional guidance for your college essays? Schedule a personalized one-hour consultation with our College Admissions Counselor! 

This article is inspired by an interview by Insight Senior Counselor Zach Pava.

Zach has guided hundreds of students throughout the college admissions process. His extensive writing background includes essay contributions online and in print, a sports blog, screenplays, and film reviews. Contact Insight Education today to schedule an initial consultation with Zach. Read his full bio here.